Pay per conversation, not per seat
One flat monthly fee covers your whole team. 200 free conversations to start. No contracts.
Also billed $40.50 / quarter or $144 / year (save 20%)
- Website chat only. The AI answers on your website and hands every lead to you. 200 free conversations to start.
- 100 AI conversations / mo
- Knowledge base: 150 web pages (refreshed monthly), 50 documents
- Website chat widget (one script tag)
- Owner alerts on WhatsApp, free
- Lead capture & admin dashboard
- Escalation alerts to your phone
- Auto follow-up when leads go quiet
- Weekly & monthly owner reports
Also billed $135 / quarter or $480 / year (save 20%)
- WhatsApp and website chat for businesses with steady customer volume. 200 free conversations to start.
- 1,000 AI conversations / mo
- Knowledge base: 500 web pages (refreshed weekly), 200 documents
- Everything in Starter
- Your own WhatsApp number, included
- Swahili & English
- Booking & appointment detection
- Catalogue lookup (products & services)
- Daily owner reports
- Priority support
Also billed $270 / quarter or $960 / year (save 20%)
- For busier businesses and multiple branches. 200 free conversations to start.
- 3,000 AI conversations / mo
- Knowledge base: 2,000 web pages (refreshed weekly), 1,000 documents
- Everything in Growth
- Longer report history
- Multiple channels as they go live
- Multiple locations or numbers
- Custom AI persona & tone
- Dedicated support
- Multiple locations, franchise setups, CRM integration, or a custom SLA. Scoped and priced to your volume.
- Everything in Scale
- Custom conversation volume
- Knowledge base: 10,000 web pages (refreshed daily), 5,000 documents
- CRM & inventory integration
- Longest report history
- Dedicated support & SLA
- Custom overage rate
A conversation is one customer thread, regardless of how many messages it contains. You only pay for conversations where the AI actually replies. The free trial imports up to 50 pages of your website (3 imports) and holds 20 documents. Machine-readable pricing: /pricing.md.
Common questions
What counts as a conversation?
One conversation = one customer thread, no matter how many messages it contains. If a customer messages you at 9am and again at 2pm on the same topic, that is one conversation. You only pay for conversations where the AI actually replied.
What happens when I go over my limit?
We notify you as you approach your monthly allowance. Once you hit it, the AI pauses replying until your next billing cycle or you upgrade to a higher tier. There is no per-conversation overage charge.
How does the free trial work?
Every new signup starts with 200 free AI conversations, no credit card required. The trial also reads up to 50 pages of your website into the knowledge base (3 imports) and holds 20 documents, so the agent can quote your products and prices from day one. That is enough to see it running with real customers before you pick a paid plan.
How does the agent learn my website?
Give us your website and we read it into your knowledge base, page by page, skipping cart and login pages. The agent then answers from it: products, prices, hours, policies. Each plan holds a number of pages (Starter 150, Growth 500, Scale 2,000), allows a number of imports a month (5, 20 and 50) and re-reads your pages on a schedule so prices stay current (monthly on Starter, up to weekly on Growth and Scale). You can also re-sync pages by hand, up to your page allowance each month. Files and pasted text count separately: 50, 200 and 1,000 documents. For stock that changes daily, connect your catalogue (Google Sheets, Shopify and others) instead.
How quickly can I get set up?
Most businesses are live within one day of answering our onboarding questions.
Do I need a Meta Business account?
Yes, for WhatsApp. We guide you through connecting your WhatsApp Business number to HustleFlow. For website chat only, no Meta account is needed. Just drop a script tag on your site.
Why is WhatsApp not on the $15 plan?
A customer-facing WhatsApp number has a real monthly cost to us, per business, whether you bring your own number or we set one up. Conversations cost us cents; the number does not. So Starter is website chat only, and Growth and Scale include your WhatsApp number in the price.
Can I use my own WhatsApp number?
Yes, and most businesses do. It stays your number under your own WhatsApp Business account, with your business name and branding. You can also start a fresh number if you prefer. The price is the same either way, because the cost is the connection, not the number itself.
What happens to my WhatsApp Business app?
Connecting a number to the WhatsApp Business API moves it off the WhatsApp Business app, so that number can no longer be used in the green app on your phone. You read and reply from your HustleFlow dashboard instead. If your team relies on the app, use a second SIM for HustleFlow and keep your current number in the app.
Do I need WhatsApp to get alerts?
No. Alerts about new leads, bookings and escalations come to your own WhatsApp on every plan, including website-only, at no extra cost. They arrive from HustleFlow's number. Your own customer-facing WhatsApp number, included from Growth, is a different thing.
Can I cancel anytime?
Yes. No contracts, no cancellation fees. Cancel via WhatsApp or email before your next billing cycle and you won't be charged again.
Can I pay quarterly or annually instead of monthly?
Yes, every plan can be billed monthly, quarterly (10% off), or annually (20% off), same features either way. Your monthly conversation allowance still resets every month regardless of billing frequency, it is not banked up front on quarterly or annual plans.