WhatsApp & AI chatbot terms, explained plainly
No jargon. Straight answers for Kenyan business owners deciding whether this is worth setting up.
How does WhatsApp lead capture actually work?
A step-by-step look at how automated lead capture pulls a customer's name, phone number, and intent out of a normal WhatsApp conversation.
What is a WhatsApp chatbot?
A plain-English explanation of what a WhatsApp chatbot actually is, how it replies to customers, and when it makes sense for a Kenyan SME.
What is a WhatsApp CRM?
How a WhatsApp CRM differs from your regular chat inbox, what it tracks, and why most Kenyan SMEs are still running without one.
What is an AI sales agent?
An AI sales agent goes further than a chatbot: it qualifies buyers, checks your live catalogue, and follows up on cold leads. Here's what that actually means.
WhatsApp Business API vs. WhatsApp Business app: what's the difference?
The free WhatsApp Business app and the WhatsApp Business API are not the same product. Here is what separates them and which one a growing SME actually needs.